How to improve the e-reputation of your seasonal rental ad on booking platforms
- Renta'Life
- Feb 20
- 5 min read
Airbnb, Booking, Abritel, VRBO, TripAdvisor, among others, are very important platforms in the tourism and short-term rental sector. It provides unique visibility. But to do this, they rely on the reputation that their client gives them (just like you). This is why negative reviews can quickly damage your reputation and the profitability of your business.
Together we will see how to improve the e-reputation of your ads on these booking platforms. In this article, we will provide you with concrete advice and tips for understanding, creating and improving your online reputation.
Why improve the e-reputation of your seasonal rental ad on booking platforms?
To improve your SEO
The e-reputation of your ads on booking platforms is measured by the reviews that travelers have left once their stay is over. These reviews are the translation of the experience that your travelers had, through the cleanliness of the accommodation, the location of it, the activities present in the area or the welcome you gave them.
This experience is transcribed into reviews which define the quality of your customers' stay in your accommodation and therefore, ultimately, lets your reputation shine through. On the web, we talk about e-reputation. The more numerous and negative the reviews, the more your reputation will decline and the more your ad will be impacted in the search engines of booking platforms. Conversely, the more positive and numerous the reviews left, the more your reputation will grow and the more your ad will be impacted there too and will appear higher in the search engines of the booking platforms.
Before the emergence of the Internet, people spoke by word of mouth. The more positively people spoke about you, the more reputable your establishment became and vice versa if they spoke negatively about you.
This reputation, acquired or not, is also very important for the platforms. After all, your travelers come from here. And a bad reputation of your ad also affects the reputation of the platforms. This is why some of them, like Airbnb for example, go further in ad sanctions than a simple downgrade. When your ad generates too many negative reviews, the platform hides and then deactivates it. By doing so, the platform wishes to educate hosts to pay attention to their e-reputation and therefore indirectly to the management of their seasonal rental. At the same time, it hopes to improve the user experience and therefore their online reputation by sanctioning bad ads.
Paying attention to your e-reputation is therefore essential to maintain optimized SEO and not to be penalized by booking platforms. Good reviews will lead to greater visibility of your ads and, consequently, the profitability of your seasonal rental.
To increase the number of reservations
By acting for their e-reputation, as we have seen before, hosts considerably increase the profitability of their seasonal rental, mainly reflected by the increase in the number of reservations they record. However, reviews aren’t the only things landlords need to act on.
Above all, it is essential to take into account what is said in the comments, whether good or bad, in order to improve your accommodation, the facilities and the overall management of reservations for future travelers. This not only allows you to improve the stay of your next travelers, but also to improve future reviews. Otherwise the bad reviews will continue and the ad will eventually be removed.
In addition, taking opinions into account and responding to these comments is essential and taking them into account is just as important. You need to show your guests that as hosts, you care about the well-being of guests. At the same time, you regain control of the information and you re-establish the truth on certain problems.
By doing this, you show old and new guests that you are aware of the problems that have arisen, that you are fixing them and you are also thanking the guests for their message. By doing this, you reassure travelers about the comments left and your availability for them. Reservations will only be more numerous.
How to improve the e-reputation of your ad on booking platforms?
As we were able to see together, the e-reputation of your ad on booking platforms comes from the ratings, comments and reviews that your travelers have left you. Travelers share their experience of your accommodation with other travelers who will learn more about your vacation rental. Therefore, it is good to ensure that you obtain good reviews, comments and ratings, and for this, hosts have every interest in being rigorous and taking care of the different criteria taken into account in the reviews.
Take care of logistics around reservations
The basis of a successful seasonal rental is impeccable accommodation logistics. Good management of your property will undoubtedly improve the e-reputation of your ad. This logistics includes:
cleaning of the accommodation which must be impeccable. To be considered clean, the accommodation must also present no risk to the health or safety of travelers (mold, pests, damage, dust, hair, etc.).
changing and cleaning linens between all travelers. Nothing is worse for a traveler than finding hair in your duvet (or worse).
the proper functioning and presence of all the equipment announced. For the traveler to be satisfied with their stay, the equipment they expect to find in the rental must be there when the time comes. If equipment is broken or not available, you should not wait to remove it from the ad to avoid unpleasant surprises and disappointment for travelers.
These three criteria are essential for your travelers' experience in your seasonal rental. They will greatly harm the e-reputation of your accommodation if they are not applied or not correctly. Guests will not be satisfied with their stay and will want to leave a negative review to inform other travelers of their dissatisfaction and the host's non-compliance with basic rules.
Take care of the care of travelers
Finally, in addition to the criteria specific to the accommodation itself, it is important that travelers feel taken into consideration by their host. This is why it is important to take care of travelers. For this, travelers are very attentive to:
communication provided by the host. For travelers to be satisfied with the communication, it must have taken place before, during and after the stay. But, the most important thing for them is the responsiveness of the host.
how the arrival at the vacation rental happened. The main fear of travelers when arriving at their destination is not finding accommodation. It is advisable to send arrival instructions in advance and to remain available in case of problems.
As a seasonal rental management agency, we are fully aware of the importance of the e-reputation of advertisements to make short-term rentals profitable. We attach great importance to managing the online reputation of our owners.Become a Renta’Life host
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